National Consumer Rights Day, celebrated annually on December 24, is a significant day dedicated to empowering consumers and promoting awareness about their rights. It underscores the importance of consumer protection and educates people about their role in making informed purchasing decisions. The day is a reminder of the collective power of consumers in shaping markets and holding businesses accountable.
Consumer rights in India gained significant attention with the enactment of the Consumer Protection Act in 1986. This transformative legislation aimed to shield consumers from exploitation, such as the sale of defective goods, fraudulent practices, and inadequate services. The act also laid the groundwork for grievance redressal mechanisms and the promotion of consumer awareness through councils.
As India's economy evolved, driven by technological advancements, rising competition, and the advent of e-commerce, consumer habits shifted dramatically. This shift highlighted the need to update the existing law. To address these changes, India’s parliament introduced the Consumer Protection Bill of 2019, which was passed on August 6 and received presidential assent on August 9 of the same year. The updated legislation, commonly referred to as CPA 2019, officially came into effect on July 20, 2020, as announced by the Ministry of Consumer Affairs, Food and Public Distribution.
The 1986 and 2019 Consumer Protection Acts are complemented by the Right to Information Act, which enhances transparency in governance and supports consumer rights. Key consumer rights include the right to safety, the right to information, the right to choose, and the right to consumer education.
Every year, National Consumer Rights Day is observed with a specific theme to address pressing consumer issues. The latest theme focused on “alternate consumer grievance/dispute redressal.”
This concept of Consumer Rights Day resonates globally, inspired by guidelines introduced by the United Nations. Notably, World Consumer Rights Day is celebrated annually on March 15, a tradition that began in 1983 and draws inspiration from President John F. Kennedy’s vision of consumer protection. The roots of National Consumer Rights Day can be traced back to the enactment of the Consumer Protection Act of 1986 in India. This landmark legislation was introduced to safeguard consumers against unfair trade practices, defective goods, and deficient services. The act also established mechanisms for addressing consumer grievances and set up consumer councils to promote consumer awareness.
Since its inception, National Consumer Rights Day has been observed to mark the significance of consumer empowerment and to highlight the continuous need for effective consumer protection laws. December 24 was chosen as the date to commemorate the day when the Consumer Protection Act came into force.
The day encourages businesses to adopt fair practices, improve product quality, and prioritize customer satisfaction.
The key consumer rights include the right to safety, the right to be informed, the right to choose, the right to be heard, and the right to redressal.
The purpose of National Consumer Rights Day is to raise awareness about consumer rights and ensure that individuals are protected against unfair trade practices.
No, National Consumer Rights Day is specific to India. However, other countries observe similar events, such as World Consumer Rights Day.
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